Ritnika Nayan started her musical career in 2001 at Hofstra University, New York, where she worked in the concerts division of the University for four years. During this time, she organized shows for artists like Maroon 5, Nickelback, Counting Crows to name a few and dealt in various parts of the Live music sector ranging from Tickets, Advertising, Production and Finances. After completion of her Bachelor’s degree in TV/Video From Hofstra, she returned to India, where she dabbled in Television (MTV NY, ITV London, Star India) and Film (Gandhi My Father) as an Assistant Director.

In 2006, Ritnika moved to London to pursue her Masters in Music Business management from Westminster University. She worked as a promoter in London for a year managing concerts at venues like the Troubadour, 100 club, Borderline and Nambucca. After a Brief work stint at Sincere management (Peter Jenner), Ritnika moved to India to set up her music company that deals with artist management, live concerts, consultancy as well as operates a rehearsal studio in Delhi. In 2008, the British council named Ritnika ‘Young Music Entrepreneur’ runner up and in 2018 they chose her as a finalist for the UK Alumni entrepreneur Award. She is strong advocate for local music and believes the Indian music industry needs to be at par with the international world. Ritnika is an active member of music conferences worldwide and was also a panelist at the Music Expo 2008, In Los Angeles & Electron festival Geneva, 2011, Amsterdam Dance event – 2016, EARS- 2018 both in Mumbai and recently also released India’s first and only book on electronic music – hub. She has been featured in various publications including Femina, Elle, Time Out Delhi, Hindustan Times, Mid day, Sunday Guardian, TOI crest, Statesmen & Indian Express and was named one of the ‘Top Guns of India’ by India Today Aspire Magazine. Ritnika won the prestigious Indiafrica Visionary Fellowship and attended a business bootcamp at the Indian School of Business, Hyderabad and was also asked to speak to the University of Mauritius. She recently spoke at a TEDx event in India about the various opportunities available in music and released her book – Indie 101: The Ultimate Guide to the Independent Music Industry in India.

In 2019 Ritnika won the contribution to creative industry award by University of Westminster, UK and set up India’s only certification course in Music Business at Sri Aurobindo Center of Arts and Communication. She was also named Country Lead, India for Downtown Music Holdings, representing CD Baby, Fuga, Songtrust, Downtown Music Services, Adrev & found.ee in India from 2020 – 2023. She is also currently heading Business Development and Partnerships (India, South Asia) for the Australian distribution company DistroDirect and Group Speed. Some of the projects she has been involved with include Guns & Roses India Tour, Lollapalooza, Bandland, Manu Chao India Tour, Sula Fest, Tiny Fingers India Tour, Sula Festival, Moto spotlight series, The Grub Fest, Ziro Festival of Music, Nucleya -Horn Ok Please tour etc.