Sound Diplomacy is a global strategic consultancy and leader of the Music Cities movement, which sees culture built into the urban environment through policy. They assess the value of music in cities and places, across tourism and urban development identifying growth areas, engage stakeholders and communities, and produce strategies to unlock all the benefits of a strong music economy. They also organize the Music Cities Events series which includes Music Cities Convention and Music Tourism Convention, which take place annually around the world. Real-world cases of Music Cities and Music Tourism strategies shall be discussed in this session.
Language spoken: English