Sabrina Durand
Singapore
Embassy of France in Singapore / Ministry of Europe and Foreign Affairs
Regional Music Attache For Asia
With 20 years of experience in international cultural cooperation, particularly in the promotion of the French music industry abroad, Sabrina Durand has been working in the APAC region for almost 15 years. In France, she has continued her work to promote music and performing arts by supporting groups, musical ensembles and dance companies in their international development. Since 2022, she is posted to the French Embassy in Singapore as Regional Music Attaché to promote French creative economies in the field of music in Asia and fostering exchanges between the Asian and French music ecosystems.
CONTACT
COMPANY / EVENT
The French diplomatic and cultural network counts 3 regional music attache around the world covering three regions: Africa, Latin America and Asia.
Our mission is to develop and support the export strategy of the French creative economy and the French music industry.
WHAT I DO
At the diplomatic level, I work with French cultural operators (CNM – Your French Partner and Institut français de Paris) to help the French music ecosystem (artists, labels, agents, publishers, managers) to develop internationally.
As a civil servant, our main mission is to put French professionals in touch with international professionals, facilitate networking and market knowledge.
We can also help to share resources, data and studies on the French creative and cultural economy.
LOOKING FOR
- Artist genres
- Band music e.g. rock, indie-rock, indie-pop, etc.
- Heavy music e.g. metal, hardcore, punk, etc.
- Hip-hop, Rap, R&B, Soul, Funk, etc.
- Electronic music e.g. EDM, DJ, etc.
- Alternative and/or experimental
- Jazz and/or jazz fusion
- World, traditional and/or cultural music
- Artist types
- Up-and-coming acts
- Undiscovered talents
