Pollakit Srisamut is the visionary behind RAP IS NOW and YUPP!, two powerhouse platforms that transformed Thailand’s hip-hop scene. He built RAP IS NOW into the country’s biggest rap battle movement, turning underground culture into mainstream success. As the co-founder of YUPP!, he pioneered a new era for Thai rap, bringing artists to global stages like Coachella, securing international partnerships, and reshaping the industry. With a relentless drive to push Thai hip-hop worldwide, Pollakit continues to elevate the culture, proving that no dream is too big.