Modern Sky

Founded in 1997, Modern Sky is one of China’s most influential independent music brands. As a pioneer in the domestic music industry, Modern Sky is not only focused on music production and promotion but also involved in areas such as live performances, music festivals, artist management, and brand collaborations. With its strong creativity, resource integration ability, and deep understanding of Chinese independent music, Modern Sky has not only driven the development of independent music in China but also established a presence in the international music market.

The label’s artists include top domestic and international independent bands and musicians covering a wide range of genres including rock, electronic, folk, and more. These artists have become representative of Chinese independent music.

In addition, Modern Sky actively expands into international markets, successfully organizing and hosting world-class music events, introducing international musicians and bands, and promoting cultural exchange between China and the rest of the world. Modern Sky is not only an advocate for Chinese independent music but also a bridge for global cultural collaboration.

Strawberry Music Festival

The Strawberry Music Festival, organized by Modern Sky, is one of China’s largest and most influential music festivals . Over the years, the festival has become one of the most popular annual music events in China and Asia, renowned for its unique music experience and diverse cultural offerings. The festival focuses on live performances from top domestic and international artists and incorporates various forms of art, including art installations, independent film screenings, and street performances, creating a multifaceted cultural feast.

The festival is known for its diverse music genres, featuring mainstream styles like rock, electronic, folk, and jazz, as well as delving into independent, experimental, and world music. Each year, Strawberry Music Festival invites renowned bands and musicians from around the world, including international acts like The Prodigy, Travis, 24k Golden, Lauv, and others, attracting a huge following from fans and media alike.

The Strawberry Music Festival has evolved beyond a simple music event, becoming an important platform for showcasing youth culture, free spirit, and artistic creativity. It not only provides rich musical experiences for Chinese audiences but also successfully brings Chinese independent music to the global stage, gaining recognition and attention from the international music community.

• https://www.modernsky.com/home/