KIKI, the Bangkok-based band under Parinam Music was formed during the lockdown in 2021, consisting Helen (vocalist), Non (guitarist), and Boss (guitar and synthesizer). The group shared musical interests in alternative rock, pop, funk, and dance music. They started composing their songs combined with groovy bass lines, colorful synthesizers, hip hop, and lo-fi elements.

The unique sounds made the group become one of the up-and-coming bands everyone should see live. KIKI gained a positive reputation and received critical acclaim from the audiences and critics. Their music is featured in top playlists of major music streaming services and have been covered in local and international media.