Justine Noel B. Wieneke grew up immersed in the music industry, heavily influenced by his brother, Jorge Wieneke—better known as Similarobjects or Obesedogma. Initially a spectator, Justine spent years enjoying and admiring music until finding his way into the industry in 2020 as a filmmaker deeply involved in the music scene.

He began his journey as an in-house video director and producer for Careless Music, where he worked until 2023. During this time, he also started managing artists, which became his focus by the end of that year. Transitioning full-time into the music industry, Justine joined the music distributor ONErpm, where he gained a deep understanding of the business and its inner workings.

Due to the success of his artists in the underground scene, Justine caught the attention of prominent mainstream artists in the Philippines. This opened doors for collaborations across various roles, including artist management, event management, music video production, creative direction, and consultation.

In 2024, Justine took a leap of faith by establishing an independent label that showcased alternative hip-hop, indie, hyperpop, and pop. Although the venture didn’t sustain operations, it became a stepping stone in his career. He was soon invited to form and lead a hip-hop label centered around Costa Cashman, the brains behind the explosive rap group, O-Side Mafia.

This opportunity led to the creation of CHEKE in 2025. While the label has yet to officially launch its first releases in February, Justine envisions CHEKE as a trailblazer in the music industry, set to make waves locally and regionally within the next 3-5 years.