Jonghyun Lee
Seoul, South Korea
MPMG / Grand Mint Festival
Producer
Jonghyun Lee is the founder of MPMG (formerly Master Plan Production), a company whose main business is music label and concert promoter, and served as CEO until 2019 and is currently a producer of MPMG. He has created seven music festivals, including Grand Mint Festival, Beautiful Mint Life, and Have a Nice Day, and has been involved in producing and directing more than 1,000 live shows, producing more than 500 music albums, and managing 30 artists.
He is a founding member of LIAK (Record Label Industry Association of Korea) and currently serves as the president of MCIAK(Music Concert Industry Association of Korea), and has won the 71st Seoul Culture Awards and 2024 Popular Culture and Arts Staff Awards.
CONTACT
COMPANY / EVENT
MPMG MUSIC Co., Ltd. represents a wide range of leading musicians in the band and singer-songwriter scenes, including SORAN, THORNAPPLE, SURL,
THE SOLUTIONS, no reply, OurR, Lacuna, qman, TOUCHED, and YdBB.
We are actively involved in various fields, such as planning, production, and promotion of albums and music, management, artist marketing and consulting, distribution, and video production. Our efforts are focused on collaborating with labels, artists, communities, and stakeholders to ensure the steady growth of the cultural industry and to improve the rights and interests of those involved.
Through numerous partnerships and collaborations, we have successfully executed cultural marketing campaigns. We have established a global network with international artist management companies, agents, promoters, and record labels. With this network, we have launched MPMG MUSIC label festival ‘VISION BANGKOK’ abroad, pursuing concert planning and overseas expansion projects for Korean artists with the aim of entering the global market.
With a deep understanding of pop-culture and the expertise of our skilled staff, MPMG MUSIC strives to provide the public with joyful cultural experiences. For the past 20 years, we have dedicated ourselves to bringing good music and talented musicians to the forefront, continually exploring new methods to achieve this goal.
MPMG hosts seven festivals annually
WHAT I DO
- I look for bands to perform at my shows (e.g. promoter, festival owner/curator, venue, etc.)
- I help bands get booked for shows (e.g. booking agent, touring agent/manager, etc.)
- I help bands sell their music (e.g. publishing, licensing, distribution, sync, ticketing, etc.)
- I help bands develop their careers (e.g. A&R, producer, manager, etc.)
Entertainment Company Founder / Festival Producer
LOOKING FOR
- Artist genres
- Mainstream pop type acts
- Band music e.g. rock, indie-rock, indie-pop, etc.
- Alternative and/or experimental
- Over 1,000 Korean artists
- Worked with Smallroom and What The Duck in Thailand
- Artist types
- Currently famous acts
- Legacy acts
- Up-and-coming acts
- Undiscovered talents




