Founder/Programmer of Playtime Festival
- Natsagdorj ‘George’ Tserendorj is a music producer, festival organizer, radio host and business executive with 24 years of experience in music industry. He works as director and programmer for Playtime Festival since 2002. In 1995, he has co-founded Hi-Fi Records, a first chain of music stores in Ulaanbaatar. In 2002 and 2006, he has founded respectively Playtime Festival and Hi-Fi Label, signing bands such as The Lemons and A-Sound. Currently, he also works as CEO of Amantun Music Group Co.Ltd – a music distribution and publishing company representing a catalogue of Mongolian artists; and as CEO of 1737 Entertainment – a music promotion company. Since 2016, Natsagdorj is a Board Member of MOSCAP, representing music publishers.