Head of Strategic Initiatives of Small World Music & Global Toronto
Jonathan Campbell’s career is rooted in the decade he spent in Beijing as a drummer, writer, promoter, agent, and more actively bridging East and West. His book, Red Rock: The Long Strange March of Chinese Rock and Roll, was published in 2011. He has worked at and with many of Toronto’s major cultural institutions in communications, outreach, and programming; led the Toronto branch of Sofar Sounds, international secret-concert providers, from 2015-2019; and was a 2018-2020 APAP Leadership Fellow. He is currently Head of Strategic Initiatives at Small World Music, a long-time presenter of all kinds of music from all over the world. He oversees the new showcase/conference Global Toronto and eMERGEnce, SWM’s Artist Development Program, as well as contributing to SWM programming of live shows and festival.