Head of Music Festival at SXSW
Austin, TX, USA
- “James Minor is the Head of SXSW Music Festival, which is celebrating its 34th season in 2021. SXSW Music is the largest music festival of its kind in the world, with 2,000 acts from 66 foreign countries performing at 90+ venues in 2019.
- Minor has a diverse background, with over 20 years in the industry, having worked in artist management, tour booking and managing, as well as talent buying and management for noted venues in both Austin, TX and NYC. He is a known advocate for up and coming talent and has spoken around the world at conferences including Primavera Pro (Spain), MU:CON (South Korea), Golden Melody Awards (Taiwan), MIDEM (France), Waves Vienna (Austria), ADE (Amsterdam) and was the keynote speaker at Pop-Kultur Berlin (Germany).
“The annual South by Southwest Music Festival continues to be an overwhelming experience for both attendees and bands, as each hustle from venue to venue either in search of the next buzzy thing or their own big break.” – Rolling Stone
“…there’s still no better place on earth to be a curious music fan.” – Noisey
“…SXSW has a remarkable ability to set the temperature of the times.” – The (London) Times”