Frederick ‘Erick Tobing’ Rheinhard – Provoke! Media

Creative Director of Provoke! Media

Jakarta, Indonesia

  • Frederick Rheinhard Tobing (Erick)  is a creative director of Provoke! Media Group. He is responsible for developing and directing all the creative content for Provoke!, ranging from magazine, website, Provoke! Radio, Provoke! TV, etc. He started his career as a music journalist for Hai Magazine in 2007-2010 and joined Provoke! Magazine in 20013 as Editor in Chief.
  • He loves music so much, especially indie pop. He plays guitar for Jakarta based indie pop band, Ballads of the Cliché, and is the founder of indie pop record label, Lovely Records that released Annemarie, Sweaters, Montecarlo, and Funny Little Dream. He is also the founder of PolkySound, a sound system and lighting rental company in Jakarta that has supported many independent music gigs in Jakarta since 2009.

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