How We Use Your Information & Why

1. For the performance of our contract with you
   • When you make purchases. We use your information when you enter into a contract or transaction with us (such as VIP experiences or merchandise) so we can:
     • process your order;
     • take payment;
     • send you customer service emails, including order confirmations and event related emails;
     • provide you with customer support; and
     • register you for event presales.
   • Event Partner(s). To share with Event Partner(s) who provide services for the event such as co-promoters, ticketing agents or venues to enable them to run the event on our behalf, allocate seating or notify you if there has been a change to the event or provide important event information.
   • Contest, Competitions and Referrals. We may use your information to confirm your registration for an event or contest. You may give us your friend’s information, for example via our referral service to tell a friend about our website or to purchase a gift card. We will only use your friend’s information to provide services you requested. Your friend may contact us to ask us to delete their information.

2. For our legitimate business interests
   • Marketing. In line with what is stated below and where local laws permit, to contact you with information or offers regarding upcoming events, products or services (applicable to markets that rely on this lawful basis) – this may be via email, via push and internet notification, display SMS or on social media platforms. You can change your marketing preferences at any time’ see the section “Your choices and rights” below.
   • Advertising & cookies. In line with what is stated below and where local laws permit, to deliver tailored advertising and marketing communications on our websites and apps depending on your market. (See our Cookies Policy for more information).
   • Market research & fan feedback. To conduct market research and analysis which helps improve and customise our products and services, or to contact you with satisfaction surveys, or to participate in user research (such as focus groups). We include an unsubscribe option for this kind of contact should you no longer wish to receive them.
   • Images. Where you attend our events, we sometimes take photos and sometimes post these on social media or use them in marketing campaigns. Our signage at the event will let you know, and you can always request we remove you.
   • Personalisation. To make sure our messages and website are relevant to you (depending on your market), for example, when you favourite artists and genres, if you purchased tickets, attend shows with friends and any presales you are interested, we will inform you about similar events we think you might be interested in. We create a user profile with the information we know about you and how you use our services. By turning personalisation off you won’t get any personal recommendations and any newsletters you’ve subscribed to will be generic (although if you’ve asked to receive alerts about specific artists or venues, you’ll still receive these).

We will still perform profiling activities where we need to do so to deliver our services to you, for example for fraud screening purposes and where you specifically request we do so such as for a Fan Registration Presale.

3. For our overriding legitimate business interests
   • To prevent or detect unlawful behaviour, to protect or enforce our legal rights or as otherwise permitted by law. For example, making sure tickets get into the hands of real fans. As such, we may use your information to prevent ticket touting, misuse of our intellectual property (e.g., our or our Event Partner’s brands), fraud, or other crimes.
   • Event security. To protect our fans and ensure the security of our and our Event Partners’ operations.

4. Where you’ve given your consent
   • Marketing. Where local laws permit, to contact you with information or offers regarding upcoming events, products or services (applicable to markets that rely on this lawful basis) – this may be via email, via push and internet notification, display SMS or on social media platforms. You can change your marketing preferences at any time’ see the section “Your choices and rights below.
   • Location services. For example, our apps request location permission for functions like browsing events near your location and receiving push notifications about them or seeing yourself on the map at an event.
   • Crowd management analytics. Some of our apps use crowd management software so we can see how many people are at a particular stage, or when the busiest times at the bars are. This helps us more efficiently allocate our resources. We turn this on shortly before the festival or event and turn it off shortly after so we’re not tracking devices when we don’t need to.
   • Accessibility. To process your health data to meet your accessibility requirements, where specifically required and explicit consent is provided.
   • Advertising & cookies. Where local laws permit, to deliver tailored advertising and marketing communications on our websites and apps, depending on your market. (See our Cookies Policy for more information).
   • Commercial Partners. We sometimes work with Commercial Partners who we share data with. These are third party data controllers that we work with to provide additional value-add services, such as our travel packages, sponsors or exclusive presale deals. In some circumstances, where sharing is not necessary for us to perform the contract, you have requested, we will request your consent prior to sharing and provide information regarding what will be shared with whom.

5. To protect your vital interests
   • Health and Safety. Any information collected by us or our third-party partners in compliance with applicable health and safety requirements, will only be used to contact attendees or shared with relevant local, government officials. This information is regularly deleted.