Jonathan Campbell

Intention(s) of attending:

• Look for artists and musical talent
• Connect with other music professionals/delegates
• Spread word of Global Toronto and Small World Music’s activities

Type of Company / Business:

• Artist Management: Booking Agency
• Artist Management: Touring Agency
• Live Show Business: Concert/Event Promoter
• Live Show Business: Conference & Showcase Festival
• Live Show Business: Venue

Head of Outreach & Strategic Initiatives
Small World Music / Global Toronto
Toronto, Canada

As Small World Music’s Head of Outreach and Strategic Initiatives, Jonathan Campbell contributes to live events, the eMERGEnce artist-development program, international showcase/conference Global Toronto, and more. Before joining SWM, which works in a variety of ways with equity-seeking communities onstage and behind the scenes, he worked at and with many of Toronto’s major cultural institutions in communications, outreach, and programming, and was an APAP Leadership Fellow. His career is rooted in the decade he spent in Beijing actively bridging East and West through performing, writing – his book, Red Rock: The Long Strange March of Chinese Rock and Roll, was published in 2011 – promoting, and more.

Small World Music: Breaking down walls through the power of music.

Since 1997, Small World Music has been celebrating cultural diversity, working with cross-country partners, and showcasing a range of local, domestic, and international talent to audiences across the Greater Toronto Area. Our vision goes beyond simply presenting culturally-diverse artists to include finding ways of working with, showcasing, and supporting underrepresented, marginalized, and newcomer professionals onstage and behind the scenes to encourage sustainable careers, and become a leader in the music industry.

More than just a marketplace, Global Toronto is a meeting place, a global gathering in the tradition of our home, which has been a site of coming-together for millennia. A music showcase and conference rooted in re-imagining a sustainable, equitable, and accessible future for the music sector, Global Toronto 2022 (GT22) will be held in person and online from in June 2022.