Joff Cruz

Intention(s) of attending:

  • Look for artists and musical talent
  • Connect with other music professionals/delegates

Type of Company / Business:

  • Live Show Business: Concert/Event Promoter

Swan Zoo
Hanoi, Vietnam

Joff Cruz took his first steps into the music industry when he co-founded an indie rock band and started promoting shows at local venues in Manila during the mid-2000s. In 2007 he hosted a weekly radio show and started a record label. After releasing two albums, he started a promotions company and helped transform the Philippine live music scene by providing a stage for international acts such as Grimes, Toro y Moi, and Explosions in the Sky. During this time he also co-produced four shows with Singapore’s Esplanade to showcase around ten Philippine bands.

In 2016 he moved to Hanoi and immediately began working with local live music venues. There he worked with international acts such as Jose Gonzalez, Lucy Rose, and William Tyler. In 2018 he started promotions company Swan Zoo to create more shows for local and international acts.

Swan Zoo

Swan Zoo is a Hanoi-based promoter that organizes concerts for international indie acts. Initially focused on booking acts that tour the region, Swan Zoo started producing a minifestival for bands already based in Asia in 2019. The first minifestival featured bands from Hong Kong, The Philippines, Germany, and Vietnam.

Joff Cruz, who started Swan Zoo in 2017, used the knowledge he gained in The Philippines as a promoter to bring the same musical experience to audiences in Hanoi. In the past he’s worked with acts such as Grimes, Jose Gonzales, Toro y Moi, Explosions in the Sky, and Kings of Convenience.



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