Intention(s) of attending:
- Connect with other music professionals/delegates
Type of Company / Business:
- Artist Management: Music Label
Marketing Manager APAC
Sarah Shariff is a passionate entertainment marketer with experience in content and digital marketing. Currently based in Singapore, she is the Marketing Manager for electronic music’s most influential independent record label, Monstercat. Sarah is responsible for driving marketing and communication strategy across APAC – building fan loyalty and increasing brand reach.
Prior, Sarah held roles in WarnerMedia (Warner Bros., HBO, Cartoon Network), Mediacorp, and Deezer. With a commitment to creative innovation, she has worked with some of the world’s pop culture icons on localized marketing campaigns including K-pop band MONSTA X, athlete LeBron James, and musicians Macklemore & Ryan Lewis.
Monstercat is one of electronic music’s most influential independent record labels. Founded in Canada in 2011, its mission has remained the same: to empower a creative and passionate community of artists and fans through innovation.
Championing a cadre of world-renowned artists including Marshmello, Kaskade, Slushii, and Vicetone, Monstercat celebrated over 2.6 Billion audio streams in 2020, and exceeds 200 Million global audio streams monthly. With six releases a week across its Uncaged, Instinct, and Silk imprints, Monstercat has topped radio and streaming charts worldwide, offering a diverse range of genres including bass, dance, pop, house, chill & electronic.
Beyond recorded music, Monstercat channels the undeniable power of its brand into apparel, live event promotion, gaming partnerships and sync deals. Monstercat has hosted stages and events at notable international festivals including Tomorrowland, Amsterdam Dance Event, and Miami Music Week, spanning a collective 95 events across 16 countries.