Thailand is well-known for its delicious food, beautiful nature and rich cultural heritage; hence, tourism is one of the country’s most important exports with Bangkok holding the title of most visited city in the world four years in a row between 2016-2019 according to Mastercard Global Destination Cities Index. Live music is also a staple of Bangkok’s nightlife, but not many know about its thriving music scene.
Live bands perform in almost every club, pub, bar and restaurant each night; and countless outdoor music festivals and events are organized throughout the dry/cool months of the year between November till February. Thailand’s music event industry is the largest in the Southeast Asian region in terms of revenue, 2nd in terms of average revenue per head and 3rd in terms of total music event goers according to Statista with live music taking up to 58.7% of the whole music market with an annual growth of +6.2% per year CAGR (Compound Annual Growth Rate) compared to the global rate of +3.0% per year CAGR according to PwC’s Global Entertainment and Media Outlook 2014-2018 and Perspectives from the Global Entertainment and Media Outlook 2017-2021.
Thailand’s music scene is vibrant and diverse, with Bangkok as its epicenter. We want to invite the world to come celebrate and enjoy a variety of music from not only Thailand, but from Southeast Asia, other Asian regions and all around the world; and also connect with like-minded people of the music industry who will be there to share their knowledge, insights and experiences.
‘Bangkok Music City’ or ‘BMC’ is Thailand’s first music conference and showcase festival, which its inaugural event was held between 1-3 November 2019 with the music conference held at TCDC Bangkok in the Chareonkrung area, aka ‘The Creative District‘ while 8 showcase stages were hosted in venues scattered around the area. It was co-founded by Fungjai – a music platform, media, event organizer and marketing agency; and NYLON Thailand – a media, publishing and event organizing company. Both companies are deeply involved in the local music scene of Thailand and understand its potential to become one of the nation’s economic drivers. With a strong tourism industry that still has much room to grow, music can be incorporated by applying ‘music tourism’ and ‘music city’ strategies to ensure the sustainable development of the market.
For it’s 2020 edition – BMC 2020, due to the global COVID-19 pandemic, it is forced to take precautionary measures to prevent the spread of the virus by hosting an online edition in parallel with a physical event much smaller than its previous edition. However, the conference content shall be expand into other fields of the creative industries and shall become Thailand’s first Creative Entertainment & Media (E&M) Technology Conference, featuring topics related to:
- Marketing, content & creative;
- Music; and
- Gaming & technology
- Establish Thailand as a world-class music tourism destination;
- Create a global platform for Thai and Southeast Asian musical artists;
- Encourage international music business connections; and
- Support the sustainable development of both Thailand and the region’s music industry.